Marketing DeMystified

Marketing is more than just developing a set of tools (e.g. brochures, web sites) and hoping that they generate business. Rather, it's a systematic process that can help you reach your business or personal goals. This workshop covers some of the basics of developing an effective marketing strategy to help you achieve significantly improved marketing results. Topics covered include, performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.

Speaker(s): Nate Gibby

Fee: Free

Location